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13392821893In order for Chinese high-quality products to enter the international market, three issues need to be addressed: first, the construction of shopping mall channels; second, breaking down skill barriers; and third, trade barriers.
Nowadays, the primary trade barrier is anti-dumping. In the process of anti-dumping, professions should not rely on the government, as the government cannot be effective. The key is for professions and professional associations to play a role and unite. The case of the failed anti-dumping of diamonds in 2006 is actually not over yet, only the initial victory. The US complainant is still in a lawsuit with the US International Trade Commission. If the International Trade Commission loses the case, anti-dumping measures will still be established, but this possibility is now relatively small. In terms of skill barriers, internationally, most of our companies have gone through layers of certification, starting with early DSA and MPA, and now with the new OSA. During the anti-dumping measures in the United States, the EU anti-dumping application has now been sent to the European Commission. Now that the EU has decided not to impose anti-dumping measures on Chinese companies, they can turn to another aspect and set up some kind of skill barrier, such as European certification. The threshold and cost of certain certifications for Chinese companies will be very high in the next step, such as the OSA certification which now has this trace. Chinese companies need to start early on skill certification in the future. The leading company in South Korea has already done OSA certification three or four years ago, but we have relatively few manufacturers in China, and it is becoming increasingly difficult to obtain this certification in the next step. The next step is to be certified and labeled as a more effective barrier for the product. Certification can cost a lot of money, but it must be willing to spend money and done in advance.